Is Time Pressure an Advantage or a Disadvantage for Front End Innovation – Case Digital Jewelry
Main Article Content
Abstract
Time pressure is not usually seen as an advantage in front end innovation (subsequently referred to as “FEI”), but rather it is believed that ideas should be left to develop freely without a tight schedule. Instead of strictly formalized operations, creating ideas generally necessitates a certain level of freedom. The starting point for this research was to challenge this general view by imposing severe time pressure in FEI. The FEI process was reviewed from recognizing problems/creating ideas up until the selection of the best concept for further development. The research was executed as a qualitative in-depth investigation of a case. In the case, FEI took place over a three-week period, and the target for the FEI was to generate concepts of digital jewelry with business potential. The time pressure was seen as appropriate – with certain conditions – in FEI. The results also present the advantages and disadvantages of time pressure, combining it to the stress theory.
Article Details
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).